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A Story of Transformation
Many companies experience growing pains, and GenRevv was no exception. Before partnering with Whetstone Strategy, they faced challenges in fulfilling sales and lacked a scalable sales system. The company was heavily reliant on referrals and existing relationships for revenue growth.
This case study examines how GenRevv engaged Whetstone Strategy to redefine its business strategy and operational processes, leading to substantial revenue growth and operational efficiency.
The Challenge
Lack of Specialization
The agency operated as a generalist, without a clear value proposition or target customer.
Inefficient Sales System
The existing sales process was not scalable, heavily reliant on the personal efforts of the lead role, Danny.
Operational Inefficiencies
Fulfillment process was unstandardized, requiring significant time investment from Danny, affecting his work-life balance and preventing GenRevv from scaling.
The Solution
Specialization
Identified a core service that GenRevv could excel in—lead generation for real estate private equity groups—and helped narrow down the target customer base to this niche.
Sales & Product Strategy Development
Restructured the sales process, developed effective sales collateral, and standardized the service offering to appeal to the newly identified target market.
Operational Standardization
Aided in building out a standardized fulfillment process that allowed for greater efficiency and required less direct involvement from Danny.