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Selling Cocaine in Costa Rica: A Hypothetical Lesson in Market Strategy
Let me start by clarifying something crucial: I am not, nor have I ever been, a drug dealer. In fact, I've never really been a drug user...
Joe Guidi

Understanding and Mapping Your Customers’ Alternatives: Key to Successful Product Roadmaps and Market Strategies
Building a successful product roadmap and market strategy begins with understanding and mapping your customers' alternatives. All...
Joe Guidi

The Art of Gaining Buy-In
I have spent the better part of the last 25 years working to gain “buy in”. Sometimes with prospective clients and sometimes with...
Rob Giles
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